About Us
WHO ARE WE
Engineered for strength. Designed to inspire.
At Ultra Strength, we believe that building physical strength is the foundation for unlocking confidence, discipline, and personal growth. Founded in 2024 in Cheshire, our brand was born out of a deep passion for fitness and a background in mechanical engineering, merging technical expertise with a commitment to empowering everyday athletes.
We know that high-quality gym equipment often comes with a heavy price tag. Our mission is simple: to deliver precision-engineered strength machines, racks, and free weights at a price that makes them accessible to everyone from home gym users to commercial fitness facilities.
Whether you’re a gym owner, personal trainer, or just someone who’s all-in on your fitness journey, Ultra Strength is here to support your goals with equipment that reflects your dedication, passion, and drive for self-improvement.
At Ultra Strength, we’re not just making machines.
We’re Powering Performance - Every Set, Every Step
OUR MISSION
We’re committed to delivering equipment that’s:
- Expertly engineered and rigorously tested for durability and performance
- Affordable without compromising on quality
- Made for those driven by self-development, growth, and consistency
WHY CHOOSE ULTRA STRENGTH
At Ultra Strength, we cut costs, not corners.
Our low overheads mean we can offer equipment that’s up to 40% more affordable than our main competitors, with zero compromise on quality. Designed in collaboration with biomechanics specialists and fitness experts, every machine is engineered for smooth, precise movement that enhances muscle connection and training efficiency.
Every product in our line undergoes rigorous testing and multi-stage inspection, ensuring the durability, performance, and safety you’d expect from elite equipment without the inflated cost.
Smarter design. Smoother movement. Serious value.